Scend’s Restaurant and Bar has been a soul food institution in Emeryville, Calif. since 1967, and this could have been its last year until Marshawn Lynch stepped in. The Raiders’ running back couldn’t sit back and watch one of his favorite restaurants disappear, so he’s taking over.
After three devastating seasons in the league and an impressive turnaround in Oakland, the Raiders star has signed the endorsement deal he’s waited for his whole life. The quarterback-crushing linebacker is now a spokesman for America’s most famous manufacturer of 18-wheel tractor-trailers.
The partnership all started with a cold call from the linebacker to the company. According to NFL linebacker Mack, fellow Bay Area superstar Draymond Green was the genesis of the partnership, making the obvious connection between their names. That idea wasn’t lost on the young athlete.
[Green] just texted me one day and said, ‘You should do a deal with Mack,’ said Mack. Ever since I was a kid, just hearing my dad talk about Mack Trucks, it always stood out to us and made us feel like we were connected to something important. Something bigger than ourselves.
Every time I’m on the field, it’s just a part of my thought process. I’m a Mack Truck running through whoever is in front of me.
Mack took the premise to his agent, and the iconic trucking brand was receptive to the idea.